Public’s favourite ads for good.
In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the ACT Tributes is accessible to visitors and also through our online platform.
Hervé de Clerck
ACT Responsible DreamLeader
“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”
In partnership with
Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes
“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”
Creativity for good 2021.
The exhibition, launched on Cannes Lions Live opening day, presented 86 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.
Voting took place from June 21 to June 30, online on greatadsforgood.org. Over 21.000 visits were registered on the website, and over 5.000 votes honored 12 winners across the 4 themes.
Heimlich : A chair that can save lives
ACT Tributes also celebrates four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.