Celebrating
outstanding
campaigns &
champions of
Good.

Public’s favourite ads for good.

In 2004, we launched The ACT Responsible Cannes Tributes with the support of Bernard Brochand, the former mayor of Cannes. The idea was to create a link between Cannes citizens and the exhibition organised in their town. Today, the ACT Tributes is accessible to visitors and also through our online platform.

Hervé de Clerck

ACT Responsible DreamLeader

“This is not an Award. There is no competition and there is no winner. The goal of this Tribute is simply to acknowledge those champions, highlight clever and creative programs, share best practices and inspire others.”

In partnership with

Bernard Brochand

Member of Parliament, President of the District Council of the Pays de Lérins,Honorary President of the ACT Responsible Tributes

“It is very important to show that creative ideas are always the most powerful tools of the advertising industry to convince and influence change in all of us.”

Creativity for good 2021.

The exhibition, launched on Cannes Lions Live opening day, presented 86 creative campaigns across 4 galleries: Environment, Solidarity, Human Rights and Education. Visitors were called to vote on their favourite campaign in each gallery.

Voting took place from June 21 to June 30, online on greatadsforgood.org. Over 21.000 visits were registered on the website, and over 5.000 votes honored 12 winners across the 4 themes.

Cannabis Science

3rd favorite

by McCann Health Sao Paulo, Brazil for Ease Labs.

Heimlich : A chair that can save lives

2nd favorite

by Leo Burnett Istanbul, Turkey for Hamm Design.

Unskippable Authors

Public's favorite

by Agencia Laika, Ecuador for Department of Culture from the Municipality of Guayaquil.

Champions of
Good 2019.

ACT Tributes also celebrates four Champions of Good (Public, NGO, Advertiser, Agency) who have made an impact on social and environmental issues and helped improve the world through personal contributions or creative campaigns.

BOYAN SLAT

Founder & CEO The Ocean Cleanup
MOVMENT MAKER 2019

PAUL POLMAN

Chief Brand Officer Unilever
BRAND 2019

KUMI NAIDOO

Secretary General Amnesty International
NON-PROFIT 2019

KATE ROBERTSON & DAVID JONES

Co-founders One Young World
INDUSTRY 2019

Creativity for Good. You are the Jury !

In a nutshell

Tributes to creativity for good archives

Full
press
release